by Aparna TS

Dawn

Every seed holds the potential to become something that is much more than the current, but that potential only reveals with favorable conditions and nourishment, it is necessity & opportunity that decides if the seed ends on a plate or turns into a tree with a much larger capacity to provide for the rest.

From the company's humble beginnings in 2021, Our path is one of vision and innovation. When the foundation for the company was laid , what was seen was the uneven and unstable supply chain in most countries causing wealth disparities and small business being crushed by the sheer immensity of the larger ones dominating world markets, watching many small companies and entrepreneurs struggling to make ends meet, various products and consumables that never left national borders, people residing in a different nation unknown to the existence of various produces of the other, but for some the possibility of accessibility and availability remained a puzzling question. The company craved change and desired to initiate and contribute towards a much more stable, egalitarian ecosystem without monopolizing, without the hierarchy of power for entrepreneurs and people alike, not a small feat he thought but by regulating the supply chain to include many fairly trading small business it just might be possible to shorten the gap of disparity, many might consider a spike in price with such an approach but on the contrary its the opposite

The company envisioned for entrepreneurs to be happy and thriving, a world where young entrepreneurs, small scale suppliers or vendors etc, also have the opportunity to bring in to the international markets, making it such that sourcing and supply becomes easy and possible, bringing leverage to the ecosystem, by having small and micro companies supply, without absorbing or replicating them, encouraging entrepreneurialism, coordinating with and making a large network of small and micro companies working together sustainably to provide or distribute.